Incremental Flow For Identity Resolution

Zingg Merges Previously Resolved Clusters With New Signals In The Data

Poorly populated or third party systems generally have less information to identify entities

Over time, records get updated due to improvements in systems and preprocessing and transformation logic

Updated records present new opportunities to match with existing entities

Poorly or erroneously populated records and third party get resolved based on existing attributes

New feeds, improved transformation and data processing logic cleans up errors

The identity graph is updated and maintained with every available bit of information